Evaluate a Shopping Center
Challenge:
- Analyze the strengths and weaknesses of a Center's regional retail sales performance
- Identify new leasing opportunities to bolster merchandizing mix and retail appeal
Center Market Share Analysis and Trade Area Delineation
Click map for larger image
Solutions:
- Delineate trade area boundaries based on customer origin and sales penetration
- Report on market size, demographics and consumer spending potential
- Calculate the Center's overall market share and performance by retail category
- Set achievable market share goals.
- Calculate the optimal floor space area that should be allocated to each merchandising category
- Describe the dominant target market segments (PRIZM, PSYTE, etc) in the trade area
- Find retailers that best fit your shopping center
Benefits:
- Create an effective leasing tool to illustrate site opportunities to prospective new tenants
- Determine the appropriate merchandizing focus and tenant mix to match shopper needs
For More Information
Michael Simon,
Director of Location Research
msimon@tetrad.com
In the United States, call (360) 734-3318
In Canada, call (604) 685-2295